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The Soul of the Shoals®

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NAACP Freedom Awards Breakfast
33rd Dr. John L. Clay Annual Vision Banquet

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Quote of the Week

“When you have a dream, you’ve got to grab it and never let go.” -Carol Burnett

(Sponsored by Curtis Crawley)

Black Fact

03-05-26 | On this day in 1981, the U.S. government granted Atlanta some $1 million to finance mental health and social programs in the wake of a mysterious series of abductions and slayings involving at least twenty-two Black youth.

03-06-26 | On this day in 1857, the Dred Scott decision of the Supreme Court denied Blacks U.S. citizenship and denied the power of Congress to restrict slavery in any federal territory.

03-07-26 | On this day in 1965, through the 25th, Alabama state troopers and sheriff’s deputies dispersed Selma-to-Montgomery civil rights march with tear gas and billy clubs, three white Unitarian ministers, including Rev. James J. Reeb, attacked on streets of Selma, Alabama. Reeb, who was participating in civil rights demonstrations, died later in Birmingham hospital.

03-08-26 | On this day in 1945, Phyllis Mae Daley, the first of four African American Navy nurses to serve active duty in WW II received her commission as an ensign in the Navy Nurse Corps.

WZZA founders Bob Carl and Odessa Bailey supported the Reverend Jesse Jackson during his national Presidential campaigns in 1984 and 1988 by raising funds and organizing local volunteers. Bob Carl Bailey held several events to help fund the “Run Jesse Run” campaign, including dances at local clubs with entry fees going to the campaign. After being appointed as the Deputy Youth Coordinator for the 5th Congressional District, Tori was later elected as a delegate to the Democratic National Convention.

Mr. and Mrs. Bailey also were instrumental in setting up Jackson appearances in the Shoals including those held at the University of North Alabama, Colbert County High School, and Muscle Shoals High School.

The Rev. Jesse Jackson speaks at University North Alabama’s Norton Auditorium, February 1984. Shown from left: Bob Carl Bailey-Campaign organizer and fundraiser, The Rev. Jesse Jackson- Candidate for U.S. President, Principal Leroy Finch (who introduced Jackson), and Tori Bailey, Youth Coordinator for the 5th Congressional District.

(Photo provided courtesy of Kelsey and Constance Finch)

The Reverend Jesse Jackson speaks at Muscle Shoals High School Gymnasium, January 13, 1988.

(photo taken by Earl Bailey)

Rev. Jackson often showed concern about the next generation and invited them to join him.

(photo taken by Charles E. Butler)

Jackson captivates the audience at Muscle Shoals High School Gym. Shown beginning with center bottom row: Odessa Bailey-WZZA owner, with her sister Tammy Vaughn Ricks to her left, friend Pat Lee (wife of Shoals Ford owner Fred Lee) to her right, and her daughter Tori Bailey above (elected as a Delegate to the National Democratic Convention). Also shown on top left is TVA’s Dr. Taylor Byrd.

(photo taken by Charles E. Butler)

The Reverend Jesse Jackson singlehandedly inspired more individuals to become registered voters with his viable campaign for the highest office in the land. His candidacy paved the way for our first Black president, Barack Obama, to successfully achieve that goal. Both Tori Bailey and her parents were vetted by Secret Service in order to be able to work in close proximity to Rev. Jackson. All three were sworn as deputy registrars. During that period of taking information to register voters, it was wonderful to see the level of excitement about a candidate who would – for the first time – fight for the rights of all.

Jackson continued his fight for justice and equality across the nation. In 2007, WZZA Radio aired a series titled “Keep Hope Alive with Jesse Jackson”.
And in 2016, the NAACP Alabama State Conference held a Gala in Montgomery as a kick-off of activities held in commemoration of the 50th Anniversary of the crossing of the Edmund Pettus Bridge in Selma. At that time Tori Bailey, who was Communications Chair for the NAACP, was the emcee for the Gala. She asked the Reverend Jackson to make a few remarks. He was, of course, as dynamic and as riveting as always, inspiring the attendees to remember that we must “keep hope alive”.

Much respect for the memory of the Reverend Jesse Jackson, who paved the way for President Barack Obama, managed to successfully negotiate the freedom of American hostages more than once, and served as an inspiration for all.  
 
Pictured from left to right: 
 
Bob Carl Bailey, my father and founder of WZZA Radio who worked with the good Reverend on his “Run Jesse Run” campaigns, raised money for that brother, and fussed at him about rhyming too much (lol).
 
The Reverend Jesse Jackson, who launched a helluva race for U.S. President in both 1984 and 1988, and who at that time in history singlehandedly inspired more Black folks than any other before him to become registered voters.
 
Principal Leroy Finch, who oversaw the same school that my father graduated from, Leighton Training School.  He introduced Reverend Jackson that evening.  (This picture was taken at University of North Alabama’s Norton Auditorium.)
 
And Tori Bailey, who was elected to attend the National Democratic Convention, served as a Deputy Voter Registrar, and served as Deputy Youth Coordinator for Alabama’s 5th Congressional District.
 
WZZA is pleased to announce a new partnership with River Zurinsky to provide our listeners with real-time severe weather coverage. Although River has provided the Shoals area with online severe weather coverage for the past five years, this will be his first time being heard on any radio station. 
 
When a tornado warning or severe weather conditions are issued in northwest Alabama, West Mississippi, or southern Tennessee, our WZZA Radio announcers will connect with River for real time information about those areas that are directly affected.  By partnering with River, WZZA will be able to offer our listeners exclusive, live, up to the minute severe weather coverage both on air and online. 
 
For over half a century, WZZA has always been a valued source of important information that affects our listeners.  During the severe weather event on February 15, 2025 when an EF1 tornado touched down in Downtown Tuscumbia, River was the only person covering the storm who specifically called out Cave Street as the storm tracked through the city.  During the upcoming Spring 2026 tornado season, WZZA will be the only radio station carrying River’s updates.  We hope that this partnership will help save lives across The Shoals, and we encourage you to tell your family and friends to stay tuned to WZZA for potentially lifesaving information during tornado warnings!
 
Tune in to WZZA’s A Look At The Shoals, Thursday at 2pm, to hear more about River Zurinsky’s weather tracking service, coming soon to Soul Radio!
WZZA Radio Station, owned and operated by Muscle Shoals Broadcasting, serves the Shoals area and beyond. 
©Tori Bailey
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